Digital Marketing Wowz

Major On-Page SEO factors to consider -  - Keywords - Page Title - Page Description - Page Keywords - Alt-Tags on Images - Website Content - XML Sitemap Keywords Keywords are are the words that people are using to search for your product or service also refrered as the basic building block of any SEO campaign. By selecting right keywords for your website/blog you can achieve tremendous benefits. How to select your keywords? Start with - Business name - Brand name - Brand specific product name - Think like a customer - Check competitor webites - Expand keyword list to make key phrase Page Title It is one of the most important factors in on-site SEO. The text placed in the title tag (between the <TITLE> and </TITLE> portions) appears in the title bar of someone's browser when they view the web page. - Each page should have unique title, using a keyword or keyword phrase to describe what the page is about. - Search Engines display up to 70 Charact

What is SEO? SEO is the act of modifying a website to increase its ranking in organic (vs paid), crawler-based listings of various search engines. How do organic search listings work? A spider or crawler which is a component of a SE gathers listings by automatically "crawling" the web The spider follows links to web pages, makes copies of the pages and stores them in the SE’s index Based on this data, the SE then indexes the pages and ranks the websites Major SEs that index pages using spiders: Google, Yahoo, Bing, AltaVista, AOL, Lycos 4 Step process for SEO