SEO - 7 Major On-Page SEO factors

Major On-Page SEO factors to consider - 

- Keywords
- Page Title
- Page Description
- Page Keywords
- Alt-Tags on Images
- Website Content
- XML Sitemap

Keywords

Keywords are are the words that people are using to search for your product or service also refrered as the basic building block of any SEO campaign. By selecting right keywords for your website/blog you can achieve tremendous benefits.

How to select your keywords?
Start with
- Business name
- Brand name
- Brand specific product name
- Think like a customer
- Check competitor webites
- Expand keyword list to make key phrase

Page Title

It is one of the most important factors in on-site SEO. The text placed in the title tag (between the <TITLE> and </TITLE> portions) appears in the title bar of someone's browser when they view the web page.
- Each page should have unique title, using a keyword or keyword phrase to describe what the page is about.
- Search Engines display up to 70 Characters of the Title Tag

Meta-Page Descriptions

- Another important on page factor should be short, informative, unique and attractive
- Should contain targeted keywords and phrases that will entice users to click through to the website when it displays in the search engine results pages (SERPs)
- The information in these tags can influence how search engines rank your site for relevance
- Description content should be relevant to the content present on the web page
- Ideal character limit of meta description should not be more than 165 Characters

Meta-Keywords

- Used to specify keywords for particular pages
- Search engines consider these keywords as important words for that particular page to rank
- Helps in maintaining keyword density

Alt-Tags on Images

Search engines can not read images, therefore, it becomes important to add ALT tag for all immages present on the webiste. It is also known as "alternative text”.
- The Alt-Tag is an attribute of a HTML tag that provides text to non-textual elements
- This text is displayed even if the browser fails to download the image or if the browser image display is disabled
- Search engines value the images with ALT attributes when they index web pages

Website Content

- Content is considered as ‘KING’ by search engines. Everything on a web page is considered as content.
- Content should not be mixed with with JavaScript, or embedded in Flash
- Content on the webpage should always be selectable & readable
- Content should be unique and relevant to the web page & the theme of the website
- Search Engines rank websites for the keywords which are of primary importance by assessing the content present on the webs page including title, heading, images tags, body content, footer, etc.

XML Sitemap

A sitemap is an XML file that lists URLs for a site, along with additional information about each URL. Sitemaps provides search engines important information about the website including:

- A complete list of all URLs on the wesite, including URLs that may not be discoverable by normal crawling process
- How often the pages on the wesite change
- The date each page was last modified
- The relative importance of pages on your site
- Sitemaps allow spiders/Bots to index a site quicker and in a more efficient manner

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