SEO - 3 Important Steps to Improve Crawlability


Let us have a look at the 3 important steps that can help improve the crawlability of any website.

1. Make a robots.txt file

A robots.txt file will prevent the Robot from crawling -
- web pages with sensitive material
- web pages that you don't want to be found through any search engine, - web pages that are not important or can have a  negative effect on rankings.
It helps to keep the bot away from anything that's not good for Search Engine Rankings of the website. Yep, just tell him not to go here or there — and its all done.
Robots.txt file can be created through Google's webmaster tool.

An example of the robots.txt file

2. Make different paths to reach a page

Strong interlinking of the web pages is required, which enhance the way bots can find any web page. Strong interconnection of web pages helps increase the crawl frequency.

3. Fix broken links

A broken link is the one having some elements incorrect or missing from the link's HTML code or a link that leads to a non-existing web page resulting in 404 error. It becomes mandatory to check your pages for broken links — and fix them. This can be done by using validator.w3.org/checklink broken link checker tool.

An example of a validation check
Using all three steps described above you can improve the Crawl-ability of your website very easily.

Comments

Post a Comment

Popular posts from this blog

SEO - On-page/site SEO Myths and Facts

We all are aware of the fact that search engines update their algorithm on a regular basis to refine the search and deliver better search engine results. Therefore, it is recommended to follow and optimize the website as per as per search engines guidelines and algorithm. On-page/site optimization is the most important part of SEO or in other words, SEO begins with on-page/site optimization. On-page/site factors play a major role to enhance the ranks of any website in SERP's. But, many of us are not aware of the myths doing rounds in this field. Hence, in this post, we will look at the prevalent myths & facts about on-page/site optimization. Website Title: The Title of a website/webpage is a vital component of onsite optimization. Myth: Many SEO specialists believe that stuffing keywords into the title would help fetch higher ranks for the website. This SEO technique was effective until search engines started recognizing SEO spammers and spammed webpages/websites. Fac
Read more

Cross Domain URL Selection

First, let us understand what is meant by Cross Domain URL selection - When a search engine finds matching/identical content pieces on different URLs/websites, it runs an algorithm to select a primary URL among all other URLs and removes them from search results. What does this mean? Google lays emphasis on its algorithm to identify the original and highest quality link for the content, and to devalue the other URLs having the same content, further removing them from the search results. The idea behind this is to cut down on duplicate search results, to reduce a lot of copy cat, scrapers, and other unethical content websites. Through this user will be benefited by getting better and diversified search results, not just 10 different URLs saying the same thing. What did Google say about it? There are numerous possible causes of the cross-domain URL selection which may include: Duplicate content, 301 redirects, Configuration mistakes Incorrect canonicalization Misconfigure
Read more

SEO - Importance of Google Webmaster Tool

Let me ask you a few questions about your website. Do you know what is happening on your Website? Do you know your website statistics? Are there any areas which the bots cannot go through? Do search engine (specifically Google) look the website the way you want them? If you do not have the answer to these questions then its time to learn and take advantage of Google Webmaster Tools. Google Webmaster Tools aims to give information about Overview, Diagnostics , Statistics , Links , Sitemaps , and Tools . It helps to understand the performance of any website. Top queries: Find the top queries that drive traffic to the website and where the website is included in the top search results. This will let you learn how users are finding your website and what are the possible search queries? It also shows impressions and CTR (Click Through Ratio) of your top search queries. Indexing information: Find out how the website is indexed and which of the web pages are included in t
Read more