SEO - 4 Reasons Why Website isn’t Working to its Potential
In this post, we will try to understand why the website is not working as per its potential.
When a website is running at 100% efficiency but sales or traffic goes down, business teams starts blaming SEO. However, one must understand that search engine optimization is a process that requires a lot of effort and there are many areas which need to be maintained properly in order to make things work. SEO is about delivering inbound traffic to any website. Once the website starts receiving traffic, it depends on the brand, website and product offering to convert the visitor or make a sale.
Let us have a look at the reasons why traffic might not be converting:
1. Poor Website Layout
Visitors are unable to find relevant information on the web page, or the layout of the website is poor and doesn’t flow properly. Under such circumstances visitors would more likely move onto some other website where they can find the information, they are looking forward too.
2. An Obsolete Web Design
As we all are aware of the fact that 'First impressions counts', similarly, the design of any website is subjective but, it is crucial for its branding and trust building.
3. Inadequate Webpage Content
The content is considered as 'King' for both Search Engines & Visitors. If the content is written and displayed poorly and fails to communicate about the offering, then it is waste. This makes the users lose their interest in further reading and hence, they make a move and leave the web page.
4. Website Errors
Broken web links, pages not found and very long or out of order forms are a few major reasons for a brand to lose its trust and confidence among its visitors. Hence, no conversions.
To be continued...
When a website is running at 100% efficiency but sales or traffic goes down, business teams starts blaming SEO. However, one must understand that search engine optimization is a process that requires a lot of effort and there are many areas which need to be maintained properly in order to make things work. SEO is about delivering inbound traffic to any website. Once the website starts receiving traffic, it depends on the brand, website and product offering to convert the visitor or make a sale.
Let us have a look at the reasons why traffic might not be converting:
1. Poor Website Layout
Visitors are unable to find relevant information on the web page, or the layout of the website is poor and doesn’t flow properly. Under such circumstances visitors would more likely move onto some other website where they can find the information, they are looking forward too.
2. An Obsolete Web Design
As we all are aware of the fact that 'First impressions counts', similarly, the design of any website is subjective but, it is crucial for its branding and trust building.
3. Inadequate Webpage Content
The content is considered as 'King' for both Search Engines & Visitors. If the content is written and displayed poorly and fails to communicate about the offering, then it is waste. This makes the users lose their interest in further reading and hence, they make a move and leave the web page.
4. Website Errors
Broken web links, pages not found and very long or out of order forms are a few major reasons for a brand to lose its trust and confidence among its visitors. Hence, no conversions.
To be continued...
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